I have been doing a lot of branding projects and really been diving into Carl Jung’s 12 brand archetypes. There are a lot of frameworks for branding, but I’ve really found these archetypes to be a helpful way to look at your company
A lot of people have an idea of what digital marketing is and what it consists of, but a common question I get is “What should I focus on, paid or organic marketing?” The answer here is… both.
A common theme in a lot of marketing these days is a bit of a competing view of beating an algorithm vs not paying attention to algorithms and instead trying to be authentic. I read and hear a lot about trying to trick or beat algorithms to climb in web browser or app store rankings, but what good does this really do?
For those of you who don’t know, I have recently joined a company who develops mobile apps. Social casino apps to be specific. This is a crowded and highly competitive space where people fight tooth and nail to rank in app stores and spend gigantic marketing budgets to acquire new users.
I was in my class on “Leading Change” last week and an interesting discussion came up. We heard talks and discussed how people are naturally drawn to stability and comfort. How when we reach a certain place, we become complacent and continue with life, work, family, friends, as is. We are meeting the status quo and we like it there.
As a board member on the American Marketing Association and a proud Reno-ite, I was definitely not going to miss the Reno AMA's latest luncheon that unveiled the new brand for Reno-Tahoe. with the excitement mounting, I walked into the bustling room and saw the fresh new look that is now Reno-Tahoe.
Like most Millennials, I am so tired of hearing how we are ruining the economy, how we don't like making big purchases, how we are lazy, and in general, how much we suck. Gen Xers and Baby Boomers think we are just the worst. But do you know what is going to happen if they continue to misjudge us, misunderstand us and in general, dismiss us?
