My Process

I thought it might be helpful for you to know my process for tackling projects. 

1. Research
   Before I start any project I do my research. I research your industry, your competition, your history, and your market.
2. Brainstorm
   I take what I have learned, and brainstorm ideas for your project.
3. Ideation
   This is the stage in the process where I go through page after page of sketches, coming up with ideas that I think will best suit your needs.
4. Materialize
   I take what I think are my 2-3 best ideas and design them in InDesign, Photoshop, or Illustrator to mock up the campaign/project/plan.
5. Review & Perfect
   I take these rough drafts to you, we decide together what direction would be best to go in, and then I work with you to perfect the project using your comments, suggestions and criticisms.
6. Execution
   Once you are completely happy with the project, we execute using whatever channels we have decided on.
7. Analysis
   After the campaign/project/plan is executed, I analyze the results to determine the success of the project.

My goal is to continue to improve and enrich every project and campaign I work on. Learning from each experience, we can just get better and better!