A blog about marketing, travel, food and all things me.

I have a passion for all things marketing. I believe at the core of all good marketing is a well thought out and planned brand and that it is important to every facet of every business. I also love travel and exploring new cultures, as well as experiencing culture through food.  I brand, I market, I cook, I eat, I travel, I love and I laugh. Here are some tips, tricks, and lessons I have learned along my journey.

 

Featured
Branding - A Framework to Think About
Branding - A Framework to Think About

I have been doing a lot of branding projects and really been diving into Carl Jung’s 12 brand archetypes. There are a lot of frameworks for branding, but I’ve really found these archetypes to be a helpful way to look at your company

Digital Marketing - Paid vs Organic
Digital Marketing - Paid vs Organic

A lot of people have an idea of what digital marketing is and what it consists of, but a common question I get is “What should I focus on, paid or organic marketing?” The answer here is… both.

Authenticity - We Are Craving It
Authenticity - We Are Craving It

A common theme in a lot of marketing these days is a bit of a competing view of beating an algorithm vs not paying attention to algorithms and instead trying to be authentic. I read and hear a lot about trying to trick or beat algorithms to climb in web browser or app store rankings, but what good does this really do?

That Fulfilled Feeling
That Fulfilled Feeling

Anyone who knows me knows I tend to take on a lot. I often work best when my plate looks like this:
Both metaphorically and literally.

What's in a Website?
What's in a Website?

A lot of people want a website that is beautiful, modern, has all the bells and whistles, but what about a website that works? Like really works? Before thinking of getting a website or redoing your current website, you really have to think about your goal with the website.

Learning, Marketing & Eating with Grit
Learning, Marketing & Eating with Grit

Grit, as defined by Angela Duckworth, is passion and perseverance.

Looking back and reflecting, I believe I am a gritty person, but mainly when it revolves around 3 things; education, marketing and food and culture.

Like anyone, growing up there were lots of things I started and quit. Piano, tae kwon do, and ballet, to name a few

From SEO to ASO, Differences & Lessons
From SEO to ASO, Differences & Lessons

For those of you who don’t know, I have recently joined a company who develops mobile apps. Social casino apps to be specific. This is a crowded and highly competitive space where people fight tooth and nail to rank in app stores and spend gigantic marketing budgets to acquire new users.

My Affliction to Change & Why It’s OK to Pause
My Affliction to Change & Why It’s OK to Pause

I was in my class on “Leading Change” last week and an interesting discussion came up. We heard talks and discussed how people are naturally drawn to stability and comfort. How when we reach a certain place, we become complacent and continue with life, work, family, friends, as is. We are meeting the status quo and we like it there.

The Reno Marketing Community at its Finest
The Reno Marketing Community at its Finest

Last night I got to be part of the Reno AMA 2017 Ace Awards. For those of you who don’t know, this is an event dedicated to recognizing the amazing marketing talent we have in the Reno-Tahoe area. Every year, the local AMA chapter asks for nominations, and then submissions.

Reno-Tahoe Revealed Their New Brand to AMA
Reno-Tahoe Revealed Their New Brand to AMA

As a board member on the American Marketing Association and a proud Reno-ite, I was definitely not going to miss the Reno AMA's latest luncheon that unveiled the new brand for Reno-Tahoe. with the excitement mounting, I walked into the bustling room and saw the fresh new look that is now Reno-Tahoe.