I have been doing a lot of branding projects and really been diving into Carl Jung’s 12 brand archetypes. There are a lot of frameworks for branding, but I’ve really found these archetypes to be a helpful way to look at your company
A lot of people have an idea of what digital marketing is and what it consists of, but a common question I get is “What should I focus on, paid or organic marketing?” The answer here is… both.
A common theme in a lot of marketing these days is a bit of a competing view of beating an algorithm vs not paying attention to algorithms and instead trying to be authentic. I read and hear a lot about trying to trick or beat algorithms to climb in web browser or app store rankings, but what good does this really do?
For those of you who don’t know, I have recently joined a company who develops mobile apps. Social casino apps to be specific. This is a crowded and highly competitive space where people fight tooth and nail to rank in app stores and spend gigantic marketing budgets to acquire new users.
I was in my class on “Leading Change” last week and an interesting discussion came up. We heard talks and discussed how people are naturally drawn to stability and comfort. How when we reach a certain place, we become complacent and continue with life, work, family, friends, as is. We are meeting the status quo and we like it there.
A common theme in a lot of marketing these days is a bit of a competing view of beating an algorithm vs not paying attention to algorithms and instead trying to be authentic. I read and hear a lot about trying to trick or beat algorithms to climb in web browser or app store rankings, but what good does this really do?
