A lot of people have an idea of what digital marketing is and what it consists of, but a common question I get is “What should I focus on, paid or organic marketing?” The answer here is… both.
Authenticity - We Are Craving It
A common theme in a lot of marketing these days is a bit of a competing view of beating an algorithm vs not paying attention to algorithms and instead trying to be authentic. I read and hear a lot about trying to trick or beat algorithms to climb in web browser or app store rankings, but what good does this really do?
